Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have finalised a historic advertising partnership. Channel 4 will take over Channel 5's ad sales, moving the over £300 million contract from Sky. The combined sales unit will handle advertising for both networks from 2027. The agreement provides a one-stop offering for brands. The statement came on 16 September 2026.

Sources & References